Learn YouTube Mastery Course For Your Brand (FOR FREE)

Learn YouTube Mastery Course For Your Brand (FOR FREE)

Y.M.C COURSE (Part I)

Created by Arrowmug

Last updated January 25, 2021


            

S/N

 

Lesson Content

 

01

 

Get the right YouTube URL

 

02

 

Build an attractive YouTube profile and description

 

03

 

Brand your YouTube channel art (background) and add a high-resolution avatar image

 

04

 

Associate your website to your YouTube channel








 





Choose a YouTube username that reflects your brand for your channel URL – preferably not too long or complicated, and one that represents the name of your company or product. You will then be able to send people to this memorable address, e.g. ”http://www.youtube.com/user/yourcompanyname.” Your username will default as your channel title, but you may want to change this for SEO purposes, or – as YouTube will ask for all new accounts – reflect the name associated with a Google+ profile or business page. 

Having a public identity that is consistent across Google will allow you to optimize your sharing, content distribution, content discovery, channel management, and more. This public identity is managed through Google+.

Note: If you have an existing YouTube channel that you want to link to Google+, go to your account settings on YouTube and click “Link channel with Google+” below your email address.


Get a custom channel URL

If you satisfy the criteria below, you can give fans an easy-to-remember web address, called a custom channel URL:

·        Have 100 or more subscribers

·        Be at least 30 days old

·        Have an uploaded photo as a channel icon

·        Have uploaded channel art

This will look like youtube.com/yourcustomname or youtube.com/c/yourcustomname.

You can choose a custom URL based on your display name, your YouTube username, any current vanity URLs that you have, or the name of your linked website (all subject to availability).

Read: https://support.google.com/youtube/answer/2657968?hl=en for instructions on how to set up your custom channel URL.


2. Build an attractive YouTube profile and description

Don’t ignore your YouTube account’s “About” section. Use it to sell your channel and its benefits to potential subscribers, and include all relevant social media and web links. Fill out a keyword-rich description that will tell people all about your channel, what they will gain from it, why they should subscribe, what your upload schedule is, etc. This text will be picked up by search engines and help your channel to rank higher in search results. The first 45 or so characters of your description will be visible when your YouTube channel appears in the “Channels” sub-section of the site’s search results, so pack it with keyword-rich information.

Fill out your Channel Keywords

When people search YouTube, the site does not just return individual videos for people to watch, it also suggests whole channels that a viewer might be interested in. So, in the Advanced section of your account’s Channel Settings, be sure to fill in the Channel Keywords section with keywords relevant to your channel. Think about the types of search terms that your viewers will be using and be sure to throw them in.

 

3. Brand your YouTube channel art (background) and add a high-resolution avatar image 

Upload a square, high-resolution (1600 × 1600 pixel) profile photo that is recognizable at smaller resolutions. This avatar will be your channel’s billboard all over YouTube, including in search results and comments. If you have chosen to link your Google+ account and YouTube channel, your Google+ profile or company page profile photo will have automatically become your YouTube avatar. If you want to change your profile image on YouTube, you will need to edit it via Google+, but be patient as the update might take a while to appear.

 

Optimize your YouTube channel art for all devices

In June 2013, YouTube rolled out a new channel layout called the One Channel design. This new look enables consistent branding across all devices (desktops, mobiles, televisions, etc.), allows you to reach out to non-subscribed viewers via a channel ‘trailer’ and shows off more of your content to existing subscribers to keep them watching for longer.

The One Channel layout’s main branding opportunity consists of just one main banner that features your channel’s profile photo to the left, and links to the channel’s website and social media profiles on the right. YouTube recommends uploading an image that is 2560 × 1140 pixels in size. Inside this massive space are sections that cater to different screen sizes. For instance, the whole image will be seen on large televisions, while a central section of 1546 × 425 pixels is the ‘safe’ area where your logo will be visible on all devices.  Whatever your design, do your best to feature your brand’s personality in the channel art. Make the audience feel like they are connecting with a person or character when they arrive at your channel; this is a tactic that will encourage them to stick around.

4.     Associate your website to your YouTube channel

Visit your Channel Settings’ “Advanced” menu again and you’ll see an option to associate your channel with a website. Doing so will help YouTube to improve the quality of its search results and verify your channel as the official representation of your brand on the site. Enter your website URL and verify that you own it via the options listed, including an HTML tag or through Google Analytics.

Visit your Channel Settings’ “Advanced” menu again and you’ll see an option to associate your channel with a website. Doing so will help YouTube to improve the quality of its search results and verify your channel as the official representation of your brand on the site. Enter your website URL and verify that you own it via the options listed, including an HTML tag or through Google Analytics.

Watch out for the Part 2 of this course... And don't forget to share with someone somewhere as this may be the help they need to launch their business unto the next level.

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